Because this is a new type of service to most, it is important that we explain what the company will receive in a Search Engine Optimization (SEO) Report. Here is a list of the primary elements for which we will write recommendations:
1. Page Title – this is the name of the page as it is identified by Google. It appears at the very top of your browser and is the blue link text that is used to identify your page on the list of search engine results, see the example below (the page title is purple because it has been clicked in the past).
In the SEO report we provide a recommendation for each of your page titles using your selected keywords.
2. Page Header – the page header refers to the text that is used at the top of your page to introduce the content on the page. In the example below, the header is “Marketing Campaign Management.”
Search Engine crawlers give extra attention to the words that are in larger font at the top of you pages, and at the top of each section of content on the page, so we make sure to recommend keyword-rich headers for each of your pages.
3. Meta Description – the meta description is another place where we want to include keywords on a website. Search engine crawlers pay attention to the words that are used in this data to help them further understand what your page is about. The meta description recommendation for each page is also included in the SEO report. See the two lines of text below the page title in the image below to see an example of a meta description.
4. Meta Keywords – each SEO report from MatchedMarketing also includes 8-10 keyword suggestions to include in the meta data of each page known as the meta keywords. While we don't believe that the search engine crawlers give much weight to these keywords when factoring them in the ranking algorithm, it is still an area that allows us to include keywords and should be set up properly.
5. Page URLs – many companies do not realize that the words used in the url strings of each of your pages are also reviewed by search engine crawlers. MatchedMarketing SEO reports provide recommendations for the correct way to utilize keywords in these URL strings. For example, in the following link you'll see that we used keywords in our Internet marketing page and separated the words with a dash using the most SEO-friendly format: http://www.matchedmarketing.com/internet-marketing/
6. Other SEO Recommendations - In addition to providing suggestions in each of these areas, MatchedMarketing also looks at the content of the entire page and provides recommendations for bolding keywords in the text, adding keywords to content that may be lacking, hyperlinking keywords and alt tags for photos that allow search engine crawlers to interpret the image.
It takes a good amount of time to review each page on your site, and we also provide assistance in making the actual changes in the HTML code of the pages. These reports are very valuable for new websites and improving existing sites. Read our white paper on "Integrating SEO Into Your Marketing Plan" for more information on developing a complete SEO strategy or contact us today to get started!
