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Internet Marketing Blog

Monday, Jul 26, 2010
Many companies contact MatchedMarketing because they need assistance optimizing their websites. This service helps the company have better results in ranking their site for their desired keywords on...Read More
Friday, Jul 23, 2010
This year I've seen a couple of small businesses using their social media sites to promote their business, even when they didn't have a website of their own for the company. This is a pretty...Read More
Thursday, Jun 24, 2010
With Internet marketing, our first effort is focused on building awareness, then we try getting people to come to our website, and then we want to get the visitor to convert into a lead. A lead...Read More

Marketing Campaign Management

Why hire an Internet marketing campaign manager?

Internet Marketing can be very inexpensive, and sometimes it's even free. Typically the biggest challenge you need to overcome is a heavy investment in time. If you understand the basics of search engine optimization, then you know that to build a presence online requires many hours of writing newsworthy content, engaging in social media conversations, and analyzing and responding to data. That is where MatchedMarketing can help.

To keep businesses on a clear path to increased lead generation online, MatchedMarketing develops a strategy each and every month for our clients based on the results found in the analytics data from the previous month and current marketing trends. We can assist businesses with:

  • Developing a calendar of marketing activity to keep you on track.
  • Creating content by providing copywriting, ghost blog writing and design assistance.
  • Deploying pay-per-click, social media promotion and e-mail campaigns on schedule.
  • Tracking and interpreting internet campaign analytics results.

Internet marketing campaigns are typically developed quickly because they are easier to create and don't require waiting for printing deadlines or airtime. The more content you create, the better your chances that your prospects will look for and read your information. Having a focused team managing all the pieces of your project, and then tracking the results so that you can adapt and make changes when needed, will keep your lead generation efforts moving in a positive direction towards developing more revenue for your business.